Ever since, digitalization process has begun, not only consumers but brands too have experienced swift changes in marketing. Digital marketing was soon to become the love of every brand, given high conversion rates with low cost marketing. Plus, digital marketing would make you brand just as very quickly and you could start with minimal budgets.
However, there’s nothing constant in digital marketing except success. Here’s how digital marketing in 2020 will take shift from some traditional practices to more user centric approaches.
Content marketing becomes the new king:
You must have heard “content is king”, I am going to tweak it a little with “content marketing is the new king”. If you are starting out a business and have plans to digitally market your business, make content marketing your top priority.
You should even keep it above SEO & paid advertisement. Although, content marketing widely is part of both, however, I am specifically talking about in terms of putting efforts.
For example, you can generate content that can help consumers in your niche. Mostly blog articles can rank faster than money keywords, so you can classify these in terms of growth hacking. Plus, generating such content regularly will also help you in getting much needed SEO rankings. Here are some of the great types of content marketing that can be suitable for majority businesses.
From keyword research to intent research in SEO:
The latest big change to Google’s search ranking methodology is BERT. It is an update in Google’s search algorithm that takes into account the meaning or semantics of the query.
From now on, Google is going towards the intent of the searcher more rather than going towards the typed keywords.
Backlinks are still important:
No matter what, you hear or read, backlinks are still the backbone of search engine optimization. The backlinks tell Google about the authority of content & website as a whole which search engines consider as a vote.
So, still backlinks are one of the most influential ranking factors that should not be neglected. However, what you have to take into account is to build good quality backlinks.
Many people fear of buying backlinks as they think it will cost them a penalty. However, with Google’s recent UGC & Paid link attributes, it makes it justified and recognizable to buy backlinks. With UGC google can identify that it is a User Generated Content.
Technical SEO = Surefire rankings
In my 4 years as an SEO expert, I can tell you with a guarantee that one of the most influential ranking factor is Technical SEO.
Now, technical SEO combines a lot of factors including, site speed, canonical links, UI/UX & website interlink optimization.
All of these contribute to great user experience on your website and so have the most important when it comes to rankings.