In the pandemic world, where there was growth for ecommerce businesses, operational challenges were also there. And to cater to such challenges, we have a lot of tools around the world that just need uncovering. This list will include 20+ ecommerce tools that any business size can integrate easily in order to scale up sales, automate marketing or any business process. So let’s get started. 

Ecommerce tools – When starting a new business

Since 2021 & beyond, ecommerce has seen some very new trends. Social commerce, quick commerce & video commerce to name a few.

Where starting a new ecommerce business is just 3 steps away with apps like D2, competition has also grown overwhelmingly high.

Ecommerce Tools for websites:

Shopify:

Ecommerce Tools - Shopify

A complete solution when you want to Start, Run & grow your ecommerce business. It offers a plethora of features & services from setting up, selling, marketing & collecting payment. 

Price: $29 

WooCommerce:

woocommerce - ecommerce tool for website creation

Built by WordPress itself, the best possible tool for small ecommerce owners. The tool offers features that enable you to set-up, market & sell your products. 

“WooCommerce is a customizable, open-source ecommerce platform built on WordPress.”

Another great thing about woocommerce is that you can use a lot of extensions & integrate with hundreds of tools such as Google Ads, Zapier, Stripe, Mailchimp & more. 

Price: Free

Google Optimize:

Google Optimize

I personally love Google optimize when it comes to testing different landing page designs or copies. 

Google Optimize simply lets you create A/B versions of your landing pages, for testing the audience behavior. 

Next time, you want to run an A/B test on landing page copy, don’t rely on your developers.

Price: Free

Research Tools:

For any business to be a success, careful & thorough planning is a must. This planning should include researching niche markets, competitors & also defining your brand positioning. If you want to know why brand positioning is important, here’s some top reasons.

Semrush:

Semrush is a powerful digital marketing tool that allows you to research markets, competitors. The tool also helps marketers with technical implementations in terms of SEO & paid marketing. However, if you have some specialty requirements, consider looking for a few more semrush alternatives.

Ahref:

Another great tool for conducting market research, keep a look at competitors’ marketing efforts. The tool also provides insightful data on the technical side of your marketing efforts. 

Ecommerce Marketing Tools:

The best way to get the word out about your products is via digital marketing. Following digital marketing tools can help you. 

Mailchimp:

mailchimp online ecommerce store

Considering email marketing for increasing your sales & conversions, mailchimp is the best tool. Although it originally was an email marketing tool, it has now completely evolved into a platform.

Mailchimp also allows integration with other platforms & CRM’s like hubspot.

However, the best way to configure mailchimp in your ecommerce store is transactional & upsell emails.

CAC calculator:

Having a clear marketing plan is most important for any business.

Our customer acquisition cost calculator lets ecommerce store owners understand the budget needed to make a required amount of sales.

You can download here

Chatbots:

Consumers want to know about the product they are buying, and they have all sorts of questions. Although having FAQs is a great way to answer frequent questions about your product. But, chatbots make it much more personalized.

Also, chatbots enable you to build your audience on messaging platforms for further remarketing.

Chatbots:

Consumers want to know about the product they are buying, and they have all sorts of questions. Although having FAQs is a great way to answer frequent questions about your product. But, chatbots make it much more personalized.

Also, chatbots enable you to build your audience on messaging platforms for further remarketing.

Ecommerce social media marketing tools:

Bulk.ly

Social Media holds a great importance for ecommerce stores. Not only, it helps customers make a decision, but nowadays, it’s become a stand alone platform.
Social commerce is generating a lot of buzz & people nowadays, prefer to shop as they consume content (Do you understand the power of content marketing now?)

Bulk.ly lets you automate social media posting. All you need to do is upload a CSV file of your content & it can schedule/share your posts on your integrated social channels.

Buffer:

Buffer is another social media engagement tool for ecommerce sites. But it offers much more in terms of features than scheduling only.

Publishing: You can manage publishing, planning & collaborate on social channels.
Analytics: Analyze performance of your social media campaigns.
Engagement: Keep your audience engaged
Landing: Create amazing landing pages for lead generation campaigns.

Analytics Tools for Ecommerce:

The most important step for success is measuring & analyzing your traffic. Most buyers do a lot of research before buying any product. And therefore, analytics tools help you identify user behavior & effectively remarket.

Google Analytics:

Developed by Google, Analytics is the best tool for measuring your website traffic. You can know what channels/campaigns generate the most traffic.
Also Google Analytics can help set conversions & measure which products or landing pages have the highest conversion rate.

This will help you identify which products to further invest in.

Google Data Studio:

If you are a data savvy entrepreneur, you’re surely gonna fall in love with Google Data Studio. It helps you generate instant reports for any type of data in just a few clicks.

Here are a few of the best Google Data Studio templates for ecommerce websites.

Coupler.io:

If you rely on MS Excel or Google Sheets for reporting, you’re gonna fall in love with this tool.
Coupler allows you to fetch data from a number of tools into excel. Based on this data you can generate visual reports & perform a lot of calculations.

Ecommerce Business Management Tools:

Ecomdash:

Tired of updating your products on different online stores? This inventory management software for sellers is simply the best.

Ecomdash is simply best when it comes to inventory sync & order management.

The tool allows integration with some of the most popular ecommerce store builders such as shopify, woocommerce, Big Commerce & more.

Exitbee:

Although it is more of a marketing tool, but let’s you connect with your customers soon as they are about to leave.