One-liner: Scope of digital marketing in Pakistan is very bright. Find out why, below

Pakistan is fast becoming the 5th largest population of the world. Not only this, the trend of online business, startups & especially E-commerce is booming in Pakistan. By 2024, Revenue in Pakistani E-commerce is expected to reachUS$5,778.00m.

Also, one of the largest E-commerce companies, Ali Baba has stepped into the Pakistani market. One more fact, SME’s contribute 40% of Pakistan’s GDP.

Every day more and more consumers are embracing the internet to solve their problems. Online startups are making rounds of funding and getting traction from the end-users as well. But, one thing that is paramount for all these SME’s, businesses & startups is digital marketing.

The scope of digital marketing in Pakistan is brighter then ever & it is currently the most demanded service. So is the SEO scope in Pakistan, rising above & above every day.

Why businesses should embrace digital marketing?

Digital is the age, digital should be you

We are living in the age of technology. Digital revolution has changed the world manifold. Gone are the days when for traditional marketing, now is the era of social media marketing, search engine marketing, & PPC.

Finding, connecting & targeting a like-minded buyer is easier than ever with the help of digital marketing. Plus, the conversion rates are way higher than traditional marketing. Not only traditional marketing took too many resources, but also it could not generate results that can be compared with digital marketing.

A look at some promising stats:

Pakistan is fast becoming a digital country. Led by youth, the country is exhibiting a positive trend in adopting technologies. The same trend can also be seen in the business landscape of the country.

Let’s discuss a few stats about internet & mobile penetration in Pakistan:

Here are some key statistics highlighting internet & mobile penetration in the Pakistani market.

  • According to Dec 2023 stats by PTA, 54.58% of the country’s population has access to the internet. The total count of broadband subscribers in Pakistan is 131 million. This number is further expected to grow in the years to come.

mobile penetration in Pakistan

  • Monthly mobile subscribers in Pakistan according to Dec-23 stats are 189.44 million. (PTA, 2023)
  • The trend of using social media is also growing day by day. Apps like TikTok are leading social media stats by being 3rd largest in top ten protocols by bandwidth. (PTA, 2023)

Social media trends in Pakistan

Exceptional E-commerce boom in Pakistan:

It’s no doubt now that Pakistanis love technology. And this same trend can be seen in the booming e-commerce industry of Pakistan. Following are some stats to open your eyes:

  • Pakistan’s e-commerce market is expected to reach $12 billion by 2025, growing at a 44% CAGR. (Statista, 2023)
  • 73% of Pakistani internet users shop online, making it one of the fastest-growing e-commerce markets in Asia. (DataReportal, 2023)
  • Digital wallets like Easypaisa and JazzCash contribute significantly to the rise of online transactions.
  • With the introduction of “Buy Now, Pay Later” and credit card installment plans, consumers who preferred to buy locally in easy monthly installments are now buying online & enjoying discounts.

Digital Marketing Adoption by Pakistani Businesses:

  • According to a 2023 study by P@SHA, 70% of Pakistani businesses use at least one form of digital marketing to promote their businesses.
  • Social media marketing is the most famous form of marketing with 84% entrepreneurs promoting their businesses on social media.
  • TikTok is a leading social media app, & TikTok ads marketing is becoming the need of hour for every business in Pakistan.
  • Small & medium-sized enterprises (SMEs) are increasingly using digital marketing to compete with larger players.

What is the need of the hour for businesses & SME’s:

The need of hour really in today’s world is to hire an expert digital marketing agency in Lahore, Pakistan that can skyrocket your business impressions and increase potential reach to clients. SERP Klicks has been helping clients grow organically through its various digital marketing services.

We offer the following services for every type of business:

If you are a new business & want to start selling right after a few hours of the launch, SEM is the option. Fortunately, SERP Klicks is an SEM expert agency in Lahore, that can offer new businesses & SME’s highly affordable & scalable services. Talk to us once & you’ll love our SEM plan.

The scope of digital marketing in Pakistan for professionals:

Digital marketing has become the bread & butter for most of the businesses. Either they can invest in it or stop doing business right away. But, there is no way a business can skip digital marketing & grow. The scope of digital marketing in Pakistan is very bright for professionals & you can earn a handsome amount of money by working for an agency or even working with any business.

Digital marketing scope in Pakistan for professionals:

Talking about professionals who want to choose digital marketing as a career, SEO is a gold mine. You can earn as much as you want. It is just what you want to become & how far you want to go. The possibilities & opportunities are endless. You can earn a handsome amount by working for an agency, a corporate firm. But, if you really want to earn some gold out of digital marketing, freelancing is the way to go.

Digital marketing & SEO professional salary in Pakistan:

Though the salaries of digital marketing professionals vary according to the skill set, the salary is anywhere between Rs. 50,000 to Rs. 200,000.

Beginner digital marketer salary: Rs. 50,000 – Rs. 70,000

Executive level digital marketer salary: Rs. 70,000 – Rs. 100,000

Expert/managerial/analyst professional: Rs. 100,000 – Rs. 200,000