“Storybrand websites either serve the customer’s story or descend him into confusion; they either make music or create noise.”

Most people believe branding is just about colors, catchy names, or pretty logos you use; it is incorrect. Branding is all about telling a story, i.e. a compelling brand story, and weaving your customers into it. If you want to create or improve your website, this article will help you successfully implement the StoryBrand framework on your site with the help of these top 15 StoryBrand website examples for inspiration.

StoryBrand framework helps businesses structure to elaborate their core marketing message effectively. So, let’s start and dive into a dynamic conversation with your audience!

What Is a StoryBrand Website?

A StoryBrand website uses an effective marketing strategy and connects with its target audience to sell its desired product or service. It contextualizes your business’ message through a story, engaging and exciting your site’s visitors. It is an excellent way of communication, guiding the visitor’s step-by-step journey from a problem to its solution.

Categories of StoryBrand Website 

There are a lot of categories of StoryBrand website; the most important are;

1. Featured                                                2. Artists and creatives

3. B2B companies                                    4. Churches

5. Coaches                                                 6. Contractors

7. E-commerce                                         8. Education and training

9. Financial services                                10. Health and wellness

11. Law firms                                            12. Nonprofits

13. Online courses                                  14. Products and retail

15. Real estate                                          16. SaaS and technology

The Framework of Storybrand Website

People think that good content can beat design; however, the truth is that you need good content and design for your StoryBrand website. For a successful StoryBrand website, you need to make a framework. Each element of this framework serves as a foundational message pillar for your website. They include;

  1. Character
    Every story starts with a character who is looking for something. You should define that product to your customer through a compelling story.
  2. Problem
    When people call you, go to your site, or walk into your retail store, it means they are facing a problem. You must resolve their problems efficiently.
  3. Guide
    Most businesses show them as the story’s hero; it is a losing formula. You must show your client as the hero and your site as a guide to help them. It will lead you towards success.
  4. Plan
    Give a plan to your customer, communicating with him towards success and helping him to visualize the whole process. Ensure your plan is simple and contains only 3-4 steps.
  5. Action
    Add a clear call-to-action button for better communication. Without this element, you are unable to succeed in your plan.
  6. Avoiding Failure
    People mostly act to prevent a bad outcome/unfortunate ending vs acting, resulting in a positive result.
  7. Success
    You must communicate with customers and tell them how your products or services can positively affect their lives. You must compel them with a better story. If you cannot tell your customer what his life could look like, he will neither buy your product nor do business with you.

Principle of StoryBrand Website

The principle of the StoryBrand website include the following points;

  • Identify your customer’s problems and connect with them properly.
  • Help your customers to imagine a better future by displaying stunning images.
  • Show that you can drive a better outcome with your strong philosophical statement
  • Share an exact story and remove “fluffy” testimonials.
  • Keep your design simple and use simple words.
  • Don’t clutter your design
  • Increase conversion with an easy path.

Top 15 Storybrand Website Examples

I have listed the best StoryBrand website examples; use them as a reference while creating your website. It will help you to get more leads and sales. Let’s indulge in it!

  1. The Friday Habit

    The Friday Habit articulates a narrative around its customers. It finds out their struggles & issues, how they can achieve their goals, etc. It also clearly explains how its products or services can benefit them.
    Moreover, the founders of this website make a statement, i.e. “We know how hard it can be to make your business a priority”, putting them in the shoes of their target customers. The other tactics of this website include;

    1. Clean user-experience.
    2. The bold, simple color palette compliments the messaging’s StoryBrand structure.
    3. Addressing its audience directly by using words such as; you and your.
    4. Conversational, comfortable tone, aligning itself as the reader’s companion.
  2. Indulge Right

    Indulge Right uses a story to tell a delicious tale. Its range of sweet treats is sugar and allergens-free, high in prebiotic fiber, and diabetes friendly.
    Indulge Right’s online presence puts its customers at the center of the narrative. It uses a powerful statement, i.e. “You have the power to make informed choices and support your family’s greater health”, making its customers the heroes of their individual weight loss stories. Moreover;

    1. Indulge Right empathizes with its customers
    2. It clearly understands its audience’s struggles, such as; whether they want a healthy snack, weight gain, or simply a food that tastes good, Indulge Right is there to help.
    3. Indulge Right is remarkably effective in understanding its audience’s motivations, goals, and stressors.
  3. Pradouwines

    Pradouwines is a Wine brand that tells the story of its founders, their relationships with wines, what urges them to work with wines, and why they differ from others.
    This website uses a storybrand framework to find out the details of the main characters, although this story does not have a problem. Furthermore, Pradouwines uses a full-screen effect and offers simple navigation, letting its customers focus on the story.

  4. ZenFounder

    It describes information regarding productivity. It is a Squarespace-created website featuring articles, links to books, and retreats. It offers consulting services and uses a statement, i.e. “Burnout and isolation are not part of your job description”.
    ZenFounder’s strategy includes;

    1. Set up the problem and highlight its business as the solution after this. 
    2. Pose direct questions to its target audience and lay out their pain points.
  5. Mary-Meduna Gross

    Its compelling heading includes, “When we work together, you will let go of your limiting beliefs, create new possibilities, and your business will thrive”.
    This website is made with a popular tool of WordPress, i.e. content management system. It uses a direct, conversational tone and an empathetic voice. Its founder, Mary, lists out the goals and coaching problems. Moreover, its narration covers all the concerns, such as; boosting confidence, reducing stress, having more energy, etc.

  6. Vanbrugh Physio

    This StoryBrand website focuses on movement and links the company to the treatment it offers. Its stunning statement, “Living life to the full”, offers a powerful message and the impression that it provides. Moreover, its simple tone helps visitors to understand the services, making it successful among others.

  7. The Happy Sleeper

    The Happy Sleeper is a stylish, spacious StoryBrand website offering on-demand sleep courses. It uses an intuitive layout, inviting look, and soothing color palette, spinning a simple, successful yarn.
    It uses a StoryBrand website framework, letting its customers easily solve their central issues. It uses a statement, i.e. “Baby sleep advice can be confusing, outdated, and polarized. It does not have to be.” Moreover, its bold, highly clickable CTA buttons make it easy and enticing for visitors to view its courses.

  8. Lovejoy & Numbers

    This StoryBrand website personifies its customer base’s accounts in the form of numbers and urges its audience to take control of those numbers, depicting its story.
    Lovejoy & Numbers uses a three-step process, creates demand, speaks to its audience, and offers social proof to clarify why they are best at what they do. It shows harmony between web design and the StoryBrand structure. However, its graphics let business owners tell their firm’s story visually.

  9. Thrasher Group

    Besides creating compelling and persuasive messaging to attract customers, sometimes a website’s goal is only to attract the right employees.
    Thrasher Group is a StoryBrand for recruiting and creates messaging to tell a compelling story. It defines the ideal candidate as the hero in this journey who wants to work in this environment and knows his job is his future. Thrasher exposes the problems candidates face during job prospecting and positions itself as the solution. In this way, it garners its authority by highlighting that the organization promotes 25% of its employees yearly.

  10. Motivated Mornings

    Motivated Mornings offers a virtual coworking community, helping employees to be more productive. It lays out problems, offers a plan to its customers, and includes a clear call-to-action button. Its office-esque yellow and black color scheme, squarespace-construction, and business-related graphics make it more authentic than others.

  11. Tie Boss

    Tie Boss is a multi-purpose tool that helps with hoisting, hauling, and tying down loads. Tie Boss nails its customers’ pain points and tells the story of its product, allowing its audience to imagine how your product will benefit them. This strategy lets it turn the site’s visitors into potential customers. 

  12. Telos Actuarial

    Telos Actuarial is an Omaha-based B2B StoryBrand website specializing in consulting for insurance companies that offer health and life insurance products to seniors. Telos explores its audience, their goals for success, and the stakes if they fail. It paints the picture of the whole process, leaving no room for interpretation about what they do and what their audience wants.

  13. Made to Impact

    Made to Impact lays out its customers’ pain points and engages them, making it more compelling and leading it towards success. It is an employee benefits program that not only doles out freebies but also incentivizes employees to save money and offers a better plan for their financial future.

  14. Nephesh Pilates

    This StoryBrand website is a bespoke exercise studio run by founder Elisha. Its popular Squarespace melds the studio’s spirit with superb StoryBrand messaging. Elisha tells her unique pilates journey, engages her audience, and uses the StoryBrand framework in one fell swoop. The site’s CTAs, design, and recognition of customers’ pain points revolve in an elaborate waltz.

  15. Lenawee Christian School:

    Lenawee Christian School makes parents proud and offers them the peace of mind that their child is getting a better education. It builds faith, helping the child to reach their full potential.It faces a unique challenge in creating a message revolving around the problem the parents face while paying high tuition fees to private schools.

    Its headline, i.e. “Affordable Christian education you can believe in”, addresses the aspirational identity, problem, and character want from the BrandScript in just seven words!

The Verdict

StoryBrand website examples help you to use a compelling story, engage your audience, and take your business to the next level. The StoryBrand website framework differentiates your site from others, drives traffic, and increases sales. This marketing strategy lets you frame your business’s story in a compelling way, leading you towards success. 

So, remember its principle, implement the StoryBrand website framework from top to bottom, and see the magic.

Frequently Asked Questions